A mobile-first web design is important to web searchers and Google. The percentage of web traffic that comes from mobile devices has been on a meteoric increase for a number of years.
In 2011, less than 5% of global web traffic came from mobile phones. Fast forward just 6 years to 2017 and mobile devices were already responsible for more than 50% of global web traffic.
It makes sense, doesn’t it? Chances are you’re reading this from your mobile device right now, right?
So, having a mobile-first web design has never been more important than it is right now. It’s not so you can upload your sweet post-training selfie, either (we’re guilty of them, too!).
If your site isn’t mobile-friendly and doesn’t have a responsive web design, you’re missing out on business and being left behind by your competitors.
It’s that simple.
Not only is it important from a user experience, but Google also favors sites with mobile-responsive themes – so you’ll rank higher with the right theme and UX design.
If it sounds complicated, it’s not. The good news is that you don’t need to know the ins-and-outs of making your site mobile-first, we’ll handle all of that for you.
What Does It Mean to Design Your Website Mobile First?
Simply put, designing your site to be mobile-first is exactly as it sounds; you’re optimizing your site to work at its best on mobile devices first, then scaling up to larger screens and desktop users.
Essentially, it means you’re delivering the right user experience whatever device someone is browsing your site on.
It was always in the crosshairs of website designers as mobiles gained in popularity. However, the day has come when it’s now an essential part of designing a website.
Why It’s So Important to Have a Mobile-First Website
Most users visiting your site will be doing so from a mobile device. So, it makes sense to cater to those visitors as a matter of priority.
Plus, Google has announced that from September 2020 they’ll be switching to mobile-first indexing for all websites.
This means when Google crawls your site, they will do so looking at it as if they were on a mobile device.
Nailing the UX from a mobile perspective is crucial if you want Google to properly crawl your entire site, and doing so will improve your SEO.
Better SEO means higher ranking in the search results. Higher ranking in the search results means more visitors to your site. More visitors to your site means more conversions, which means more people coming through your dojo doors.
It doesn’t get any more important than that.
How Does Being Mobile-First Affect Your Site?
If you need to change your site over to being mobile-friendly and you’re concerned about how it’s going to look and feel, don’t be.
Not only is it essential anyway as I’ve already explained, but it also doesn’t compromise the experience for desktop users.
A few design considerations that are more important to a mobile version of a site than the desktop version are:
Content and Call-To-Actions
With limited space to work with, a well designed mobile UX will put the important content in front of the user and any call-to-action buttons will be easy to find and tap.
The age of sliders, scrolling images, and updates are long gone and much better suited to a desktop experience.
As a mobile user, I’m sure you’ve visited your fair share of websites from your mobile. Understanding a company’s offering, seeing its contact information, and navigating to contact them has to be intuitive. It’s no different from a dojo.
Another aspect of mobile browsing that everyone with a mobile device is well aware of is the speed in which a site loads.
There are a number of elements that affect this. Some are in the background on the tech-side. Some elements are due to the theme design and the elements that need to be called from the server.
We’ll be able to help you out on both sides. You can have a site that loads faster than your competitors’, and looks better, too.
One of the main points of having a mobile-first design is that the information will fit the screen size perfectly. Starting with a small mobile screen, and scaling up to a larger screen.
This is called progressive enhancement. It ensures that visitors can easily navigate your site without having to ‘pinch’ their screen to find the menu buttons they want.
Ready to Learn More?
Now you understand the importance of having a mobile-first web design. It’s not just important, it’s essential. If you’re ready to move your site over to being mobile-first, or just want us to run some checks on it, please feel free to call (954) 228-3224 or contact us here. If you’re browsing this on mobile, you’ll have noticed our menus and call-to-action buttons are 100% mobile-friendly!